Web Content Management A Quandary?
Replying a Quandary:
It should not be contentious to say that programming in raw HTML, CSS, and PHP for anything other than little websites is a bit mad. Specially with great WCMS like Drupal, Joomla, and WordPress accessible at no cost. But these aren't consistently up to the endeavor, notably for venture-grade websites incorporated with complex marketing management.
Web Content Management
Beyond the "large 3" free web content management systems, there are scores of great candidates to pick from so deciding among them may be though. Here we'll contemplate why it is crucial that you seriously consider SiteCore Web Encounter Manager over some maybe better known WCMS choices, particularly CQ (currently called Adobe Experience Manager). Every website is different and every business has different priorities, so there is no easy answer. But we will distil everything down to only a handful of trade offs.
The objective of any CMS is always to support formatting high-speed authoring, cooperation, and management without comprehensive understanding of markup languages and programming by advertising and design professionals. For sites they are especially invaluable in website upkeep and growth. End users do not actually care what's under the hood -- supporting databases and languages, online versus offline presentation layers, and so on. What issues is simple use for content creation and the management of access, deployment, editing, and creation. And that means recognizable WYSIWYG editing and a clean intuitive GUI.
Yet despite that WYSIWYG user interface a key advantage of a WCMS is the separation of design, layout, and content creation in the underlying code implementation. This lets software developers work more independently, having a far greater focus implementing functionality that is specialized. That's particularly important today with growing demand for visitor tracking and characterization, integration with marketing procedures, and visitor encounter personalization.
Criteria
In regards to choosing a web content management system most of the leaders fulfill the fundamental and general requirements of ease of use, ease of (restricted) customization, workflow management, search engine optimization, and social networking integration. Beyond that there's a host of elements to take into account, revealed here in no specific order.
Modularity, customizability, extendability
security
Instruction manual, training, and support
total cost of ownership
maturity and customer base
Part of needs met by builtin features, including
Website and visitor analytics
Integration with bookkeeping and distribution business systems
Integration with advertising and marketing campaign management
User experience personalization
These can just be considered on a case by case basis, so we won't be going into them here. But we shall discuss incorporating site visitor analytics with marketing management systems: some of closely connected issues that lately have been growing rapidly in relevance, and user experience personalization. In particular we'll dig into two leaders in addressing these dilemmas, SiteCore and Adobe CQ (Adobe Experience Manager).
A Missing Piece: Advanced Marketing Analytics and Integration
While fulfilling the needs of content management, many systems have fallen behind and fail to satisfy the needs of "big data." Something is needed by important sites well beyond Google Analytics. Capturing every possible detail of a visitor and their activities on-site and then examining that data will reveal significant insights into web site issues, customer targeting, and marketing strategies.
Custom coding these abilities is a daunting task and the evaluated data may be overwhelming, or put to just limited use, maybe incorporated with the advertising management system of the business. Bringing all the data and evaluation results into one place is incredibly important. Isolated data wastes time and misses chances for exploration and insight.
The larger the business and the more transactions that the website drives the more significant data collection and analysis and integration with other business management systems becomes.
UX Personalization for an additional Edge
Right now personalizing the user's experience is a potential market differentiator for just about any business's website, but it will soon be conventional practice. A Harris Interactive study found that 3/4 of online consumers are frustrated when they're demonstrated content that is n't pertinent to their interests. UX personalization employs "engagement wisdom" based on visitor characteristics and behavior to dynamically produce more useful and more engaging content and adjusting display. Done properly, this could establish a tighter sense of link between the visitor as well as the company (collectively with its products or services), establishing more long-term relationships. The improved communications encounter builds brand loyalty and pretty much guarantees higher conversion percentages.
In many systems select unique content is set by rule predicated on search terms used, GEO targeting, browsing device, time of day and time of navigation patterns week, and much more. Realizing the total benefits requires an extensive team effort involving the UX/ information architect, content strategist, campaign manager, and others. As well as the major task of implementing the rule system, essential jobs include establishing audience segmentation metrics, content analysis and tagging, and monitoring results.
Fortunately, experience and content personalization is supported by CQ by managers without needing custom program development. SiteCore is recognized as a leader in this arena. Besides drag and drop configuration, their built-in tool kit contains predictive analysis, societal connections, and part learning and segmentation. Most importantly, they "continue the dialogue" to get a returning visitor.
SiteCore vs Adobe CQ
Thus let's dig deeper into these two leading WCMS that have successfully taken about the newest challenges. First we 'll look at every systems key differentiators.
Adobe Experience Manager (once CQ5) supplies a familiar drag and drop interface for managing websites and web marketing. SEO attributes are included by it, but also directly incorporates A/B split testing although like most. Other features aid in implementing and handling cross-channel campaigns. As mentioned it supports UX personalization and just as importantly it integrates with Adobe cloud storage for evaluation and tracking.
CQ is actually a Java application, but evidently well implemented as there do not appear to be any problems with speed. There have, however been some reported problems with migrations across websites, integrating multiple custom modules, and dilemmas with forms.
Adobe Experience Manager is considered more refined and more easy to work with, and quite acceptable to get a marketing department to construct out a website with minimal technical assistance. And undoubtedly Adobe is well-known for it is wide-ranging instruction manual, live training, and online training.
SiteCore
Instead of integrating with images and publishing tools, the SiteCore Web Expertise Manager integrates with their other experience supervisors for societal media, cellular, and email. Like CQ, SiteCore additionally comprises SEO tools and additionally features predefined vocabularies of guidance and search-engine content for selecting key words for every page. Their CMS incorporates using their Experience Promotion Cloud, bringing together delivery and content management as well as all data collection and evaluation. Tracking starts even before a visitor becomes a customer, and all customer activities are measured. All that comes together on a marketing dash, farther assisting with customer and advertising insights.
The ecommerce functions are business class, augmenting shopping cart attributes with customer reporting, evaluation and data collection tools. These characteristics can execute sales strategies, and also call customer behaviors and react instantly.
SiteCore really shines as it pertains to it is Personalization and Encounter Editor using its involvement analytics and engagement automation. Content targeting can be rule based (using any customer attribute) as well (based on dynamic on site activity).
Comparison
Out of the carton, both SiteCore and CQ are clearly business-level products that support quickly creating and handling cellular- prepared sites and building traffic with search engine optimization metadata and social networking integration. Both admirably supply sound workflow control, and both have excellent APIs.
Instead of getting lost in many details we propose considering those two products when it comes to two trade-offs, or axes.
CQ is oriented more towards super-smooth development by non-technical staff whereas SiteCore is oriented towards being programmer friendly. Using Microsoft .NET it facilitates integration with other .NET applications and can draw from a fairly large programmer base for customizations and improvements.
Although CQ has personalization features, SiteCore takes the lead in capturing all customer interaction in the level of individual visitors. Beyond personalization, this means that email marketing, social networking, and ecommerce promotions can pick up where the "conversation" finished and continue from there. That is critical for creating the important experience of being "recalled." SiteCore may be a vital part of an end to end business solution that any .NET programmer can pick up instantly with all the familiar Microsoft ribbon interface.
We expect we haven't started any flame wars. Several individuals have said that other than J2EE versus .NET there's very little difference between those two website content management systems. But we believe there are differences which result in various abilities when users advancement from content management to incorporate complex analytics, integration with other company systems, and UX personalization.
In case your priority is a Java system into Adobe's design and publishing package, afterward CQ/Experience Manager is an obvious choice. But even then it is worth seriously contemplating advantages and SiteCore's characteristics and where team and your needs lie on the spectrum of hands-off versus customization. SiteCore certainly looks like a victor, if your demands focus on exceptionally detailed analytics coupled with user experience personalization and marketing direction systems.
Here are the 5 variables we believe are the most likely to shift your conclusion towards SiteCore
5 SiteCore is a Microsoft Gold Certified Partner.
3 it is 100% W3C compliant.
2 the "big 3's extensive personalization capabilities create persuasive and super -successful web encounters.
1 it is the leading .Net-based WCMS, supporting extensive data capture, analytics, and business-system
integration.
Replying a Quandary:
It should not be contentious to say that programming in raw HTML, CSS, and PHP for anything other than little websites is a bit mad. Specially with great WCMS like Drupal, Joomla, and WordPress accessible at no cost. But these aren't consistently up to the endeavor, notably for venture-grade websites incorporated with complex marketing management.
Web Content Management
Beyond the "large 3" free web content management systems, there are scores of great candidates to pick from so deciding among them may be though. Here we'll contemplate why it is crucial that you seriously consider SiteCore Web Encounter Manager over some maybe better known WCMS choices, particularly CQ (currently called Adobe Experience Manager). Every website is different and every business has different priorities, so there is no easy answer. But we will distil everything down to only a handful of trade offs.
The objective of any CMS is always to support formatting high-speed authoring, cooperation, and management without comprehensive understanding of markup languages and programming by advertising and design professionals. For sites they are especially invaluable in website upkeep and growth. End users do not actually care what's under the hood -- supporting databases and languages, online versus offline presentation layers, and so on. What issues is simple use for content creation and the management of access, deployment, editing, and creation. And that means recognizable WYSIWYG editing and a clean intuitive GUI.
Yet despite that WYSIWYG user interface a key advantage of a WCMS is the separation of design, layout, and content creation in the underlying code implementation. This lets software developers work more independently, having a far greater focus implementing functionality that is specialized. That's particularly important today with growing demand for visitor tracking and characterization, integration with marketing procedures, and visitor encounter personalization.
Criteria
In regards to choosing a web content management system most of the leaders fulfill the fundamental and general requirements of ease of use, ease of (restricted) customization, workflow management, search engine optimization, and social networking integration. Beyond that there's a host of elements to take into account, revealed here in no specific order.
Modularity, customizability, extendability
security
Instruction manual, training, and support
total cost of ownership
maturity and customer base
Part of needs met by builtin features, including
Website and visitor analytics
Integration with bookkeeping and distribution business systems
Integration with advertising and marketing campaign management
User experience personalization
These can just be considered on a case by case basis, so we won't be going into them here. But we shall discuss incorporating site visitor analytics with marketing management systems: some of closely connected issues that lately have been growing rapidly in relevance, and user experience personalization. In particular we'll dig into two leaders in addressing these dilemmas, SiteCore and Adobe CQ (Adobe Experience Manager).
A Missing Piece: Advanced Marketing Analytics and Integration
While fulfilling the needs of content management, many systems have fallen behind and fail to satisfy the needs of "big data." Something is needed by important sites well beyond Google Analytics. Capturing every possible detail of a visitor and their activities on-site and then examining that data will reveal significant insights into web site issues, customer targeting, and marketing strategies.
Custom coding these abilities is a daunting task and the evaluated data may be overwhelming, or put to just limited use, maybe incorporated with the advertising management system of the business. Bringing all the data and evaluation results into one place is incredibly important. Isolated data wastes time and misses chances for exploration and insight.
The larger the business and the more transactions that the website drives the more significant data collection and analysis and integration with other business management systems becomes.
UX Personalization for an additional Edge
Right now personalizing the user's experience is a potential market differentiator for just about any business's website, but it will soon be conventional practice. A Harris Interactive study found that 3/4 of online consumers are frustrated when they're demonstrated content that is n't pertinent to their interests. UX personalization employs "engagement wisdom" based on visitor characteristics and behavior to dynamically produce more useful and more engaging content and adjusting display. Done properly, this could establish a tighter sense of link between the visitor as well as the company (collectively with its products or services), establishing more long-term relationships. The improved communications encounter builds brand loyalty and pretty much guarantees higher conversion percentages.
In many systems select unique content is set by rule predicated on search terms used, GEO targeting, browsing device, time of day and time of navigation patterns week, and much more. Realizing the total benefits requires an extensive team effort involving the UX/ information architect, content strategist, campaign manager, and others. As well as the major task of implementing the rule system, essential jobs include establishing audience segmentation metrics, content analysis and tagging, and monitoring results.
Fortunately, experience and content personalization is supported by CQ by managers without needing custom program development. SiteCore is recognized as a leader in this arena. Besides drag and drop configuration, their built-in tool kit contains predictive analysis, societal connections, and part learning and segmentation. Most importantly, they "continue the dialogue" to get a returning visitor.
SiteCore vs Adobe CQ
Thus let's dig deeper into these two leading WCMS that have successfully taken about the newest challenges. First we 'll look at every systems key differentiators.
Adobe Experience Manager (once CQ5) supplies a familiar drag and drop interface for managing websites and web marketing. SEO attributes are included by it, but also directly incorporates A/B split testing although like most. Other features aid in implementing and handling cross-channel campaigns. As mentioned it supports UX personalization and just as importantly it integrates with Adobe cloud storage for evaluation and tracking.
CQ is actually a Java application, but evidently well implemented as there do not appear to be any problems with speed. There have, however been some reported problems with migrations across websites, integrating multiple custom modules, and dilemmas with forms.
Adobe Experience Manager is considered more refined and more easy to work with, and quite acceptable to get a marketing department to construct out a website with minimal technical assistance. And undoubtedly Adobe is well-known for it is wide-ranging instruction manual, live training, and online training.
SiteCore
Instead of integrating with images and publishing tools, the SiteCore Web Expertise Manager integrates with their other experience supervisors for societal media, cellular, and email. Like CQ, SiteCore additionally comprises SEO tools and additionally features predefined vocabularies of guidance and search-engine content for selecting key words for every page. Their CMS incorporates using their Experience Promotion Cloud, bringing together delivery and content management as well as all data collection and evaluation. Tracking starts even before a visitor becomes a customer, and all customer activities are measured. All that comes together on a marketing dash, farther assisting with customer and advertising insights.
The ecommerce functions are business class, augmenting shopping cart attributes with customer reporting, evaluation and data collection tools. These characteristics can execute sales strategies, and also call customer behaviors and react instantly.
SiteCore really shines as it pertains to it is Personalization and Encounter Editor using its involvement analytics and engagement automation. Content targeting can be rule based (using any customer attribute) as well (based on dynamic on site activity).
Comparison
Out of the carton, both SiteCore and CQ are clearly business-level products that support quickly creating and handling cellular- prepared sites and building traffic with search engine optimization metadata and social networking integration. Both admirably supply sound workflow control, and both have excellent APIs.
Instead of getting lost in many details we propose considering those two products when it comes to two trade-offs, or axes.
CQ is oriented more towards super-smooth development by non-technical staff whereas SiteCore is oriented towards being programmer friendly. Using Microsoft .NET it facilitates integration with other .NET applications and can draw from a fairly large programmer base for customizations and improvements.
Although CQ has personalization features, SiteCore takes the lead in capturing all customer interaction in the level of individual visitors. Beyond personalization, this means that email marketing, social networking, and ecommerce promotions can pick up where the "conversation" finished and continue from there. That is critical for creating the important experience of being "recalled." SiteCore may be a vital part of an end to end business solution that any .NET programmer can pick up instantly with all the familiar Microsoft ribbon interface.
We expect we haven't started any flame wars. Several individuals have said that other than J2EE versus .NET there's very little difference between those two website content management systems. But we believe there are differences which result in various abilities when users advancement from content management to incorporate complex analytics, integration with other company systems, and UX personalization.
In case your priority is a Java system into Adobe's design and publishing package, afterward CQ/Experience Manager is an obvious choice. But even then it is worth seriously contemplating advantages and SiteCore's characteristics and where team and your needs lie on the spectrum of hands-off versus customization. SiteCore certainly looks like a victor, if your demands focus on exceptionally detailed analytics coupled with user experience personalization and marketing direction systems.
Here are the 5 variables we believe are the most likely to shift your conclusion towards SiteCore
5 SiteCore is a Microsoft Gold Certified Partner.
3 it is 100% W3C compliant.
2 the "big 3's extensive personalization capabilities create persuasive and super -successful web encounters.
1 it is the leading .Net-based WCMS, supporting extensive data capture, analytics, and business-system
integration.